Sustainable Beauty Guide A-Z

At Aequem, we are passionate about sustainability not only in fashion but also in beauty products. To understand if a beauty product is sustainable we have to take into consideration active and inactive ingredients, vegan, gluten-free, animal testing, certifications and many more parameters. The industry is now adapting and developing at an unprecedented speed, providing solutions to reduce the environmental impact of products and creating new sustainable formulas.

With all this innovation it can be hard to keep up and to make decisions about what a sustainable product looks like nowadays. This is why we created this A-Z, to help you navigate the different ingredients, certifications & terms used when talking about Sustainability in the beauty & cosmetics Industry.

Read our guide to understand more about ingredients that ARE and are NOT good for you skin!

 

  ✅GOOD-TO-GO LIST  

Below, you can find all the ingredients that are skin-friendly & sustainable.

A

Aloe Vera / Apple Cider / Argon Oil / Avocado Oil

B

Bentonite Clay

Cedarwood Oil / Cetearyl Alcohol / Chamomile / Charcoal / Cocoa / CoconutCruelty Free

E

Ethyl Macadamiate

F

Frankincense

G

Glycerin / Green Tea

H

Hemp Seed Oil / Himalayan Salt /

J

Jojoba Oil

L

Lavender Oil / Liquorice Root

 M

Marigold

O

Olive Oil /

P

Pomegranate Extract / Primrose Oil

S

Sea Buckthorn Oil / Sea ButterSunflower Seed Oil

T

Tea Tree Oil / Turmeric /

Vitamin C /

 

❌ NO-GO LIST 

Below, you can find all the ingredients that are not good for the skin and are harmful for the environment. 

A

Acrylates / Aluminum

 F

Fragrances /

Micro-Beads / Mineral Oils /

P

ParabensPetroleumPropylene Glycol /

S

SLS / Synthetic Colours /

T

TalcToluene /

 

✅🏅Beauty Certifications 

Below, you can find all the Aequem approved certifications. 

 C

Certified Natural Cosmetics (ICADA) / 

E

Ecogarantie

L

Leaping Bunny /

N

Natrue

O

Organic Content Standard /

S

Soil Association Organic- Cosmos OrganicSoil Association Organic- Cosmos Natural /

Find out more about sustainable beauty certifications here