At the heart of Aima Dora is a desire to buy better, and essentially to be better. Aima Dora believes in slow fashion, sustainability, responsibility and community. The swimwear contains zero plastic with even the labels made from cotton and recycled paper. Offcuts from swimwear are used to create rugs for children’s education or to give to the people of Madagascar, where one of the factories of the brand is located. The ultimate aim of the brand is to create and contribute to a circular economy.