Why sustainable fashion often costs more...
In this article Aequem wants to have a conversation to spread the awareness on why the price tag attached to sustainable fashion is often higher than fast fashion... but why you shouldn't buy into fast fashion despite this! Stay with us while we delve into this topic.
With fast fashion, someone else is always paying the price. Whether that's the workers in the supply chain that are working long hours for little money, or those who live in developing areas that have been devastated by the polluting effects of fast fashion. To what end? Although the negative environmental impact of fast fashion is common knowledge, why are people still feeding into this system? Let's take a look at why sustainable fashion costs more and why buying into fast fashion is an absolute no-go.
Fast fashion cuts corners
To support selling and producing at such minuscule prices fast fashion has to cut a lot of corners... This isn't right and its damaging the planet beyond repair. However, it's not just environmental corners that are cut but social ones too. Fast fashion mega brands outsource their production to developing ares such as Bangladesh, where the minimum wage they pay their workers is not even enough to support themselves. With skin irritations and respiratory issues from exposure to harmful chemicals, how can anyone continue to support fast fashion?
As we just discussed with fast fashion paying their workers the bare minimum to survive, there is a dramatic difference in wages for workers producing for ethical fashion companies. This is fair wages and it should be a right, not a privilege. This is one of the contributing reasons to why sustainable fashion brands are charging more for their product. They have cut corners in their production by not paying their workers a fair wage and this is reflected in the price of their garments. Everyone should see the value in this and how it can be justified in the price of a pair of trousers or a top from an ethical company.
Fabric and materials
A lot of the wastefulness of the fashion industry stems directly from the discarded garments and materials that don't make it out to customers. Or in the case of fast fashion - are bought, worn once and then thrown away! Whilst fast fashion brands sell thousands of units of clothing per day, they are placing bulk orders on fabrics and materials. On the other hand, there are smaller more sustainable brands that know the damage this is causing and don't want to create this much waste. Therefore, they are placing smaller orders which comes at a higher price. As well as this, the sustainability of the actual fabric itself comes into account in the price too. Fabrics that are environmentally friendly tend to cost substantially more to produce, source and purchase - therefore the price of the end product is going to be impacted by this.
Cost per wear
The way we see it is - the more wears, the better the investment. When buying clothes you need to be thinking about how many times you are likely to wear that item. This should offer you some justification for a higher price point. Making it even easier for you, ethical fashion is made to last. You might consider buying a t-shirt from a fast fashion company for £10, but it will only last you a few wears before it stars to lose shape. Instead, you could buy a t-shirt from one of the many sustainable brands on Aequem.com from £30 and it will last you for years to come. See the difference?
Hopefully this has cleared up any queries as to why sustainable fashion has a higher price point! To shop sustainable summer styles today, head over to Aequem.com where all our brands support fair wages, reducing waste and putting an end to throwaway fast fashion!
Aequem Gang xo