Introduction to.. Vayyu
Vayyu is a sustainable label for men that combines organic cotton with earthy, timeless colours. Translating to 'the wind', Vayyu is inspired by nature with an easy going feel.
Hello Chris, tell us a little about yourself and how you created VAYYU!
A few years ago, I took some time out from the fashion industry and corporate city life to learn how to sail and spent some time gaining new skill sets. I ended up spending some time at sea and then found myself in Monaco aboard a 200 million pound super yacht, but before we get to that, let's rewind back to when I was learning to sail. I opened my eyes as I returned from deep meditation one morning, sitting on the bow of the sailing yacht I was aboard. The sun began to glimmer over the horizon, dolphins swimming in unison looking up towards the sky and then into my eyes, dancing in front of the bow wave as we glided through the crystal clear waters off the Devonshire coast. Something deep in me stirred, my life was about to change at that specific moment, it had been building up inside of me, something was about to happen but I didn't know exactly what, I felt my energy completely shift and a type of buzzing in every cell of my body as tears started to stream down my face, time stood still, lost in the moment, everything froze and for a second, silence, complete and utter stillness.
I felt at peace with the whole world instantly, in touch with every particle that ever existed and everything became clear in that moment and my life was about to change suddenly. My very existence, my purpose, my path became crystal clear, a feeling of such grandeur, of belonging, of omnipresence in the surrealist of places, an overwhelming respect for the ocean, planet and every living creature upon it began to rise within me. I felt connected at every level, I understood the very essence of life for that token second, the world spoke to me in a way I could never have imagined, nor could ever explain or deserved, I knew moving forwards I couldn't happily go on knowing this world, this experience, this existence could be damaged by the fashion industry, the industry I had built a career in.
I knew I could bring about a change if I put my mind and heart to it, in time I could bring a whole new level of standards to the industry. That special moment Vayyu™ was born, the actual word came into my mind during mediation meaning "The Wind", suddenly the ideas started to flow through me at 1000 miles per hour, every second of every day for weeks, I didn't rest, I was exhausted, mentally, physically and emotionally. Designs, colours, textures, products, knowledge, and revelations all appeared to me like a stream flowing into my mind. Since that day, every single step feels like it is ordained, people offering to assist at every step of the way, random chance meetings, amazing opportunities appearing. I am still deeply humbled and overwhelmed by the support we continue to receive today.
All your pieces are beautifully made - how do you get inspired when designing new pieces?
I look to nature, look to the unspoken and bring designs out of the stillness.
For us here at Aequem sustainability is an integral part of what we stand for. Tell us what sustainability means to you and VAYYU?
Sustainability means a number of things to us. Transparency, Authenticity, Traceability, Accountability. We know where our products are made, what they are made from, not just the finished product but right down to the organic farms. We only produce high quality garments which are all tested comprehensively and we put our name to this, so we are accountable for our actions.
We love the luxurious yet minimal feel of your pieces. How did you develop this aesthetic?
We are all about sleekness and simple timeless designs.
How or wear do you like to wear your pieces?
Anytime I’m traveling, meditating or going for lunch with friends..
Okay, so now more about you…
What’s the first thing you do when you wake up in the morning?
If you could wear only one thing for the rest of your life what would it be? (not including your fave pieces from your label, obviously.)
My tweed suit...
If you were a celebrity, who would you be?
Out of your current collection, which is your favourite piece and why?
My favorite is the Dusky Green Provenance Range t-shirt, it just timeless, comfy, with a luxury feel.
It has been great getting to know more about you and Vayyu, if you could give one piece of advice to our readers to take away with them, what would it be?
‘Live your life with no regrets, love like there is no tomorrow.’
Thank you Chris! Was a pleasure to have you with us. Shop the whole Vayyu range here.
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Aequem team xx