MAARÏ is an ethical swimwear brand created by two dreamers raised on the stunning shores of Costa Smeralda, Sardinia. "Summer is not simply a season to us... It’s a state of mind. Salty hair and sunny smiles. Sunset beach parties, starry nights and breathless dawns. A purifying ritual for each and every one of us that we would love to share with you through MAARÏ Conscious Collections.

Hello Maria, tell us a little about yourself and how you created MAARÏ!

Hi, I come from a business background but I've always been passionate about art and design. At 5 years old, I was inseparable from my sketchbook that had all my drawings and poems on it. That was my version of a teddy bear! The sustainable drive behind MAARÏ is nature and specifically Sardinia, the pristine island where I grew up. Here is where I also moved my first steps in the luxury industry. I worked for 9 years in aviation and one day I've been asked to use my creativity to design the suits and accessories for my team. Attire they still wear today.

All your pieces are so modern - how do you get inspired when designing new pieces?

Thank you! Many things inspire me; architecture was my main focus when I was designing this collection. At the same time I wanted my pieces to be comfortable to wear and that is why the decorative details like the thin strings in the Circe and Diana one piece are also functional to the wearability of the suit.

For us here at Aequem sustainability is everything. Tell us what sustainability means to you and MAARÏ?

Growing up in Sardinia where the ratio human to nature is 69 x 1Km² you quickly understand that you are a guest in this precious habitat and the only way to stay welcome is to respect and preserve it. In the same way, we are only guests on this planet and if we want future generations to be welcome on it we’d better take care of it. Since I started this journey with MAARÏ, I myself have been learning so much about sustainable practices and now more than ever I find sustainability an inevitable way of living.

We love how elegant every MAARÏ piece is. How did you develop this aesthetic?

Thanks! I all reality it all developed quite naturally as I have always loved clean cuts and linear deigns. Also, for this collection I wanted to concentrate on black and white to enhance the fact that there is no middle/grey ground when it comes to style, values and sustainability. So you can choose which ocean saviour you want to be: an ivory-white angel or a jet-black knight!

How or where do you like to wear your pieces?

Oh, the beach and poolside are the first place anybody would think of but actually MAARÏ’s suits can be styled with other garments and worn in the city. For brunch with the gals you can for example wear a Diana one piece with your favourite jeans or the Ariadne top could complement your new A skirt for that summer festival you’ve been waiting for!


 Okay, so now more about you…


What’s the first thing you do when you wake up in the morning? 

Breakfast, breakfast, breakfast! Most important meal of the day (I 100% BELIEVE THIS). I also can’t really function before having had my tea, and at the moment I’m going through a ginger biscuits phase!

If you could wear only one thing for the rest of your life what would it be? (not including your fave pieces from your label, obviously.)

This is a difficult one… I would like to always live in a warm place where one of my swimsuits would be great but if we’re considering colder environments then it’ll have to be a nice jumper to avoid hypothermia.

If you were a celebrity, who would you be?

It must be someone with strong values making a positive impact like Emma Watson or Meghan Markle.

Out of your current collection, which is your favourite piece and why?

The Circe one piece. What I like about this suit is the strap detail that goes around the waist and how shaping it is.

It has been great getting to know more about you and your work, if you could give one piece of advice to our readers to take away with them, what would it be?

Every single choice you make has incredible value so why not make it sustainable. We are only drops in this ocean but together we can make waves.

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