Story time with... Friends That Rhyme!

Story time with... Friends That Rhyme!

We here at Aequem hope all our readers and supporters are keeping healthy and safe during these uncertain times, and we know that you guys are staying at home fighting off the boredom for the greater good. A little change up in blog posts today as we share with you an inspiring story from two female founders of sustainable brand Friends That Rhyme. They too came to a cross road during times of change and started the brand when they were taking a break from their regular careers. Maybe this story will inspire you... Maybe it will give you the boost you've been looking for to follow a dream of yours... 

Sending positivity and light - Aequem Team xo

Introducing Nadine and Sabine, the women behind Friends That Rhyme...

Everything has a story

By Nadine, one of the Friends That Rhyme


These days, I find that I take an extra moment to savour simple things…the first sip of a frothy chai latte in a mug bearing the grins of a niece and nephew, the watercolor beauty of a sunset on the horizon, the warm smile and wave of a neighbour across the street, and even, getting dressed in the morning. It’s not about the fun of choosing something just-right for an occasion or in the triumph of a great new wardrobe combo, it’s about the memories.


The things I treasure most in my closet all have stories. Putting them on takes me back to the moment when I unwrapped a gift perfectly chosen, shared laughs with a friend on a shopping outing, or explored a far-flung corner of the globe with loved ones. In our world today – where we must keep our distance from one another – these memories make me feel connected to those I care about.


Discover Friends That Rhyme

This sentiment is exactly what Sabine and I were yearning to create when we embarked on Friends That Rhyme (Sabine…Nadine…friends…yup). We both love great experiences and we were on one such adventure together in Japan when we stumbled across a little antique store that was stuffed to the literal rafters with goodies. Tucked away in a corner were the most sumptuous vintage obi sashes – richly coloured silks with intricate embroidery – just begging to come home with us. And, so, without having the first clue what we would do with those ‘kimono belts’, we added a few to our suitcases and headed back to Beijing.


Our husbands were both posted in the mega-city with their jobs for a few years and Sabine and I met through our children’s school and neighbourhood. Pressing pause on our respective careers (in Belgium for Sabine and Canada for me) gave us both the time and energy to say yes to all sorts of amazing things – volunteer efforts, cooking class escapades, new friendships, the twists and turns of city streets and Great Wall hikes, and the creation of a small business.


In the end, we transformed those incredible obi sashes into clutches and wristlets. Ever since the beginning, we have been steadfast in our desire to make things of quality and to do it in a way that is mindful and with purpose. We use vintage textiles because they have a history and still have a future. With the obi, you can practically imagine them elaborately knotted, adorning the back of an elegant Japanese woman delicately picking her way through cherry blossom-lined streets. Pre-loved, yes, but we’re able to cut around any marks that time has bestowed on these wonderful pieces.


Discover Friends That Rhyme

We’ve always worked with independent tailors and tailoresses and are incredibly proud that our primary production partner is a social enterprise in Germany (where Sabine now lives) that not only employs refugees but also provides much-needed camaraderie. The laughter and chatter in their studio, as the smells of a delicious traditional lunch spread waft through the air, warms the heart. These women have amazing stories and we are honoured to be a part of their community.


So those are the memories already embedded in each of our upcycled, handmade accessories. The next chapters of the story are written by those who choose them, gift them, receive them, and treasure them in their closets.


To shop all things Friends That Rhyme click here and enjoy! 

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