Lucy Kebbell is the founder of The WIP, an upcoming digital space for sustainable fashion brands. In a special collaborative article, Lucy discusses how sustainable fashion can create a sense of community in a modern world so often devoid of closeness and friendship.
A Sustainable Fashion Community with The WIP Founder Lucy Kebbell
In this modern, fast paced world, sometimes it can feel as if ‘community’ no longer exists. Do you know your neighbours? Do you attend a church or temple? Do you belong to a sports club? There’s a good chance the answer to all three may be no, and you wouldn’t be alone. Our lives are increasingly distant from others, breached only via an app or an occasional Zoom call. However, as the movement towards slower and more sustainable practises across our lives begins, community has become more important than ever.
Increasingly we are finding that what unites us in a global community is our values. Values we hold more dearly now than we did a few years ago. Let’s face it, it’s finally cool to care. It’s OK to have an idea that isn’t of the status quo. Social media has only served to amplify these voices that would otherwise have not been heard above the din of big corporations with bigger marketing budgets.
So, what are your values and where is your community? If you’re reading this article, then I’m guessing you value conscious consumption. You care about your world and the people in it, and you want to see its natural systems and cycles preserved. You want to wear your values on your sleeve (if you’ll pardon the pun!). If that's the case, then you are definitely shopping in the right place. And if you are a brand featured in this marketplace, you are part of that community too.
The fashion industry is notoriously secretive. A characteristic that has only served its title of one of the most polluting industries in the world. However, things are changing. In the same way that it’s cool to care, it’s also cool to share. 5 years ago, did you know who designed your clothes, who made your clothes, or who grew the raw materials? Thanks to campaigns like Fashion Revolution and Labor Behind The Label we can peek behind the curtain and begin to feel a connection with the people who make our clothes.
Special things happen when we come together as a community. Having worked in fashion, from luxury to sustainable, I have seen the change and I applaud it. It is one of the great pleasures of my job to collaborate with the people in this industry, whether they design, grow, make or purchase. We are all part of a global supply chain, one that includes the customer who buys and wears the clothes. And we all have equal responsibility, as a community, to have a more positive impact.
In the eyes of Eco Age Founder Livia Firth, we are not consumers, we are citizens. Only when we own this title do we see our advantage and our responsibility. As a community, we are stronger. And collective work can progress systems for the better. That’s why I have created The WIP, a digital platform for brand founders, entrepreneurs, side hustlers and change makers alike to come together to create a difference. We encourage all citizens to get involved and support us because we can only create these systems together.
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There is no better place than Aequem for all things (truly) sustainable. Do you love beautiful things but want to be more conscious? Us too! This is why we created Aequem in the first place.
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