Aequem Talk at PURE London - UK's largest fashion trade show
This past week Aequem co-founders had the pleasure to speak at Pure London, UK's largest fashion trade show. They talked about Aequem inception, sustainability, business and more!
Aequem’s co-founders Ieva and Magda talked about how Aequem was born through a desire to clean the world after witnessing such beauty tainted by pollution and waste. Conventional fashion is the second biggest polluter on the planet but does it really have to be? Fashion could actually become THE SOLUTION. Magda and Ieva came together to create Aequem, a community and a destination that celebrates the innovators who champion conscious fashion ... and look really good doing it.
With over 50 cool truly sustainable brands offered on site (organic / upcycled / recycled) Aequem has made a stand against the green washers in the industry, the busy lifestyles that keep us from being smart, and the discouragement we feel from the lack of awareness.
As a young company Aequem has gone far in taking initiative to save the planet, and above all, have built a community of likeminded leaders who are passionate about the world and can make change happen TOGETHER. Aequem is proud to say it is the greenest e-commerce platform in the world at the moment, with all the brands truly ENVIRONMENTALLY SUSTAINABLE.
There is no correct way to start a business or road to take that does not lead to challenges, yet Aequem is continuously growing and facing all setbacks head on with a strong passion for conscious living and ethical and sustainable choices. Aequem is a force to be reckoned with.
Sustainability is our norm, and soon, the world’s.
With Love from London,
The Aequem Team x