30 interesting facts about sustainable fashion you probably didn't know...

30 interesting facts about sustainable fashion you probably didn't know...
Aequem.com brings you 30 interesting facts about sustainable fashion that may shock you! Be ready to learn some new information and statistics that really put things into perspective...

As odd as this may be, we don’t really wear our clothes. How often we put something on has actually decreased by 36 percent in comparison to 15 years ago. We used to buy less, buy of much higher quality, wear our clothes much more and keep them for longer.

As of recent years, consumer attitudes towards ethical fashion is becoming increasingly favourable. Sixty percent of millennials say they want to shop more “sustainably.” This is great news and we believe everyone needs to get on board!

The clothing brand Patagonia was the first to make polyester fleece out of plastic bottles. Now there are many brands using recycled materials, and we have a lot of them on Aequem.com. Most of our swimwear and activewear are made from recycled materials! Newly added Makara Wear swimwear is made from recycled nylon!

Chloe Bottom

Long Sleeve Cosmic Swimwear

Only 16 chemicals are approved for use in textile processing by the Environmental Protection Agency - but there are about 2,000 used. No enforced regulations means that chemicals that are bad for the environment but also possibly toxic to humans could be used in your conventional clothing.

A 2016 report from McKinsey shockingly revealed that 3/5 of all clothing will end up in an incinerator or landfill within a year after being produced. What the…?

The value of the ethical clothing market increased by 20% in 2018. Slowly but surely sustainable fashion is becoming popular!

12.5% of global fashion companies have pledged to make changes to their process in favour of adopting more sustainable practices by 2020. We hope this is a fact they will stick to!

One kilogram of cotton, which is the equivalent to the weight of a shirt and pair of jeans, can take as much as 10,000–20,000 litres of water to produce. Organic cotton is a better alternative, due to the lack of pesticides used when the crops grow as well as the smaller amount of water needed. 

Spencer Jeans

Jostedal Jeans

Perito Moreno Denim Jacket

Only 15% of people recycle their old or used clothing. We need to cancel throwaway clothing culture today! Get on board and tell your friends!

Aequem.com has been listed as a top sustainable destination for 2020 by top trend forecasting agency WGSN.

An increase of 10% in second-hand clothing sales could see environmental benefits, such as decreasing carbon emissions per tonne of clothing by 3% and water use by 4%. Here at Aequem.com we always say, buy vintage or if you want something new, buy new sustainable pieces from us! ;) Extending the life of clothing by an extra nine months could reduce carbon, waste and water footprints by around 20–30% each. Such a massive difference! Do this by washing less often, buying good quality pieces that would not fall apart in a few months in the first place, and mending your pieces. Here’s a list of repair shops in London.

In the UK alone, around three hundred thousand tonnes of clothing still ends up in household waste every year with around 20% of this going to landfill and 80% incinerated.Please try to recycle your clothing / donate unwanted pieces.

It takes about 7000 litres of water on an average to produce a single pair of jeans. That’s as much as the amount of water you’d probably drink in 5 to 6 years! Shocking we know - 2 billion pairs of jeans are produced each year. This is why it is so important to buy better quality, keep them for a long time, and ideally buy organic denim, which requires less water or even better, upcycled! [maybe insert pairs of jeans again, I think we have upcycled from Fabric for Freedom, so insert both types and mention they are organic and upcycled.]On an average, an e-commerce business utilises about 30% less energy than a typical brick and mortar retail outlet. *adds to the virtual cart 

Natural colours, vegetable and herbal dyes have replaced chemical dyes. Amazing!

Traditional methods of hand spinning, weaving, and natural dyeing take precedence over mechanisation in the world of sustainable fashion today. Unique and made with love! However, this is not the case with fast fashion so best to steer away from that.

There has been a 100% increase in Google search for sustainable fashion in 2017. A significant change that is only increasing year by year. We are here to only make this change happen even faster, and make sustainability the norm!

Aequem.com is the first multi-label e-commerce destination to officially align with the United Nations sustainable goals.

More than 2.8 billion people in 48 countries will face water stress or conditions of scarcity by 2025.  How scary is that? :( By  the  middle  of  this century,  this  will  have  reached  almost  7  billion. A problem that the fashion industry contributes to. Let’s stop this from happening, one choice at a time. We have the power as individuals and consumers.

Over 8% of total global greenhouse gas emissions are produced by the apparel/footwear industry. This places the fashion industry as one of the top polluters in the world.

A survey of 219 fashion brands found that only 12% could demonstrate any action at all towards paying wages to garment workers, above the legal minimum. In 2020 this should not be happening. Sustainable fashion brands care about their workers and their supply chain!

In China 80% of the groundwater from major river basins is “unsuitable for human contact” due to water pollution. What a staggering number! This water pollution is due to the devastating effects of the fashion industry (which is an extremely large industry in China) as well as other industries. All manufacturing should be done with minimal or zero damage to the planet, or if possible (and it is possible) - even improving the situation with pollution (recycling, upcycling). 

Upcycled Denim Wool Jacket


One of the greatest ways to reduce waste within the fashion world is to favour quality over quantity. While it's tempting to have many clothing options, it is not practical and as mentioned before, most of them don’t even get work. Time to Marie Kondo your life!

The length of time clothing is being kept has dropped by 50% in just over 15 years. Are we spoilt for choice, or just spoilt?

The rates of carbon emission from the fashion industry are serious, carbon emissions from discarded clothing equal car emissions driving approximately 6,000 miles. Some food for thought... 

By 2030, it’s expected that there will be 148 million tons of fashion waste. Let’s stop that!

A polyester shirt has more than double the carbon footprint of a cotton shirt. Choose more sustainable materials to reduce the amount of polyester produced, as well as the amount of micro plastics that end up in the ocean. Also wash your current polyester items in a micro plastic bag.

The fashion industry is projected to use 35% more land for fibre production by the year 2030. This is an extra 115 million hectares that could be better used for biodiversity or used to grow food to feed the growing population.  Buy less, buy better and buy sustainable.

Aequem.com is the first ever platform to exclusively stock both socially and environmentally sustainable labels, made from truly sustainable materials (ONLY organic, upcycled and recycled labels or labels made from widely accepted as sustainable materials).


We hope you found this list interesting an eye opening... we definitely did! The more we learn and begin to take notice, the more we can make change. Subscribe at Aequem.com to make sure you don't miss out on new blog posts and products.

Aequem gang xo


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